Ever wonder why professional sports-entertainer CM Punk has the logo of a popular cola conglomerate tattooed on his upper left arm?

It’s lucrative, that’s why.

Leaked tax documents from PepsiCo Inc. reveal that the company has been paying Punk (real name Cedric Montgomery Pünke) $750 annually ever since he got inked in a secret marketing deal.

Punk has reportedly kept quiet about the money, since shilling as a paid human billboard for a international beverage mega-corporation if “off- brand” for the acerbic rebel he portrays on TV.

The documents reveal that Punk also receives annual payment from the Pez company for a skull shaped Pez dispenser tattooed on his arm, and from Hasbro for the numerous G.I. Joe tattoos that adorn the adorable manchild.