Around the world, babies born within the past 12 months are gearing up for a “Once in a Lifetime” showdown between John Cena and The Rock at WrestleMania 29.
World Wrestling Entertainment has launched a marketing campaign aimed squarely at children who were not yet alive when Cena and The Rock first faced one another, with the tagline: “Once in a Lifetime…Literally.”
“Babies everywhere are legitimately crapping their pants in anticipation,” said WWE Chairman Vince McMahon in a press release issued this morning.
“For children born after April 1, 2012, this match is truly an unprecedented, once-in-a-lifetime event.”
Elijah Peters, an 11-month-old boy from Minneapolis, has gurgled and cooed excitedly every time The Rock and Cena appear on Monday Night Raw, according to his parents.
“It’s so cute,” said his father, Brandon Peters. “He thinks Rock and Cena have never wrestled before. We don’t have the heart to tell him they had a match just a month before he was born.”
According to a recent survey, the majority of babies want The Rock to win, because they enjoy the nonsensical, babylike gibberish he says on TV.