Professional wrestling mogul Vince McMahon achieved yet another milestone in his remarkable career today when he uttered, for the millionth time, the phrase “quite frankly.”

Speaking at a meeting of WWE shareholders today, McMahon said: “WWE Network subscriptions are, quite frankly, lower than expected.”

At that precise moment, hundreds of colorful balloons fell from the rafters and a banner reading “Congrats On Your 1 Millionth Quite Frankly” unfurled behind a surprised-looking McMahon.

The billionaire wrestling impresario began uttering the phrase “quite frankly” during his years as a WWF commentator (“Max Moon is, quite frankly, the future of this industry”), but his usage increased dramatically during his portrayal of the nefarious Mr. McMahon character during WWE’s so-called Attitude Era (“Austin, your behavior is, quite frankly, unacceptable”).

McMahon has evidently passed the verbal heirloom to daughter Stephanie and son-in-law Triple-H, who incessantly utter the phrase in their shared role as WWE’s reigning “Authority.”

The surprise celebration of McMahon’s utterance was reminiscent of Triple-H’s one-millionth utterance of “this business.”

McMahon is working toward his 500,000th utterance of “what a maneuver.”