World Wrestling Entertainment (WWE) made a landmark announcement this week when it revealed that, at its next pay-per-view event, a decisive match will finally unify the Intercontinental and Divas championships.

WWE Chief Operating Officer Triple-H decreed that the unification of titles is “best for business” — a hackneyed cliche uses to describe all of his corporate decisions — because the championships are of equal prestige and significance.

The first-ever Undisputed Inter-Gender-Continental Champion will be crowned at the TLC pay-per-view when current Intercontinental Champion Big E Langston challenges former friend and current Divas titleholder AJ Lee.

For years, fans of professional wrestling have struggled to distinguish the difference between the Intercontinental and Divas championships, since each title is an inconsequential symbol that denotes mid-card filler.

Langston is widely believed to be the odds-on favorite to win the Undisputed Inter-Gender-Continental Championship, since WWE is likely to put the title on the competitor with the nicer breasts.