Sports-entertainment impresario Vince McMahon is known as a ruthless businessman, but that reputation is belied by the little-known fact that he doodles the cutest little hearts of the “i” in his middle name, Kennadeigh.

McMahon’s personal notebook is filled with his sketches of unicorns, his favourite anime characters, and the names of wrestlers he’d like to take on a date.

“Vince is super-girly away from the cameras,” said one family friend, who asked to be identified only as H. Hearst. “When he’s not at work, he’s in a pink My Little Pony onesie and dressing up his favourite Divas action figures.

McMahon recently discovered TikTok and has been posting videos of himself dancing to Olivia Rodrigo.