Fans of sports entertainment worldwide tune in every week WWE’s flagship program, Monday Night Raw, but many have begun to criticize the show’s meagre, blink-and-you’ll-miss-it three hour duration.

A grassroots movement has sprung up online with the hashtag #LengthenRaw, with millions of fans insisting that adding at least another hour — ideally several more — will make the program feel “less rushed.”

“It’s difficult to get emotionally engaged in just three short hours,” writes veteran wrestling journalist Dan Mutzler. “By the time The Authority has delivered a show-opening monologue, the program is practically over.”

The desire to lengthen Raw is part of a wider sentiment among wrestling fans that there just isn’t enough WWE programming available, either on television or via the WWE Network.

Fans have only a paltry handful of options — Raw, Smackdown, NXT, Superstars, specialty programs, and every pay-per-view from WWE, WCW, and ECW — leaving them feeling unfulfilled and craving more.

To meet the demand, WWE is planning to release a microchip to be implanted in the brain, which will provide fans with around-the-clock content every day of the year.