In response to the social media backlash against World Wrestling Entertainment (WWE) following the company’s Survivor Series event, WWE Chairman Vince McMahon today tried — and failed miserably — to get the hashtag #SubscribeToWWENetwork trending.
McMahon was dismayed to learn that, following Roman Reigns’ unpopular Royal Rumble victory Sunday, disgruntled fans took to Twitter in droves to make “#CancelWWENetwork” a trending topic worldwide.
Hoping to sway public opinion in the opposite direction, McMahon tweeted this morning: “That championship match was pretty good, though, right? #SubscribeToWWENetwork.”
McMahon’s tweet was then retweeted by Triple H, several WWE.com employees, and a Twitter user named @Bryan4Lyfe, who later insisted that he clicked the retweet button by accident.
McMahon issued several more tweets throughout the day, such as” “Better than paying full price for PPVs #SubscribeToWWENetwork” and “For the love of God, we need this network to succeed or we’re screwed #SubscribeToWWENetwork.”
Lucky for McMahon, even though thousands of wrestling fans vociferously supported a boycott of the WWE Network, none actually followed through with a cancellation.